Gordon’s Raises a Glass to Durban July with a Grand Finale at Mkhize Rooftop
Every year, Durban transforms into South Africa’s fashion and entertainment capital as thousands descend on the city for the Durban July an iconic cultural spectacle where horse racing meets haute couture, music, food and unforgettable social moments.
While all eyes turn to Greyville Racecourse during the day, the true spirit of Durban July has always extended far beyond the track. Rooftops, restaurants and social hotspots across the city come alive as friends reconnect, visitors explore Durban’s vibrant nightlife and the celebrations continue long after the final race.
This year, Gordon’s is raising a glass to one of Durban July’s most anticipated after-hours destinations as it hosts the final edition of its celebrated rooftop experience at Mkhize Rooftop on Saturday, 4 July.
The event marks the culmination of Gordon’s successful collaboration with Mkhize Rooftop, a partnership that has brought the Gordon’s Ready-to-Drink portfolio into authentic community spaces where music, culture and meaningful social connections naturally thrive.
Set against the backdrop of KwaMashu’s skyline, guests will experience an afternoon and evening that celebrates everything Durban July has come to represent: impeccable style, infectious music, vibrant local culture and the joy of coming together with friends over a refreshing drink.
Throughout the day, consumers will enjoy Gordon’s Pink & Tonic, the classic Gordon’s Gin & Tonic and the Gordon’s & BOS Ready-to-Drink range in Lemon with Mint and Peach with Rosemary, perfectly suited for the relaxed, flavour-forward social occasions that have become synonymous with the Gordon’s lifestyle.
The experience will once again bring together some of Durban’s favourite DJs, tastemakers and personalities, creating an atmosphere that captures the unmistakable energy of Durban July weekend while showcasing the rich cultural heartbeat of KwaMashu.
For Gordon’s, the collaboration has never simply been about serving drinks. It has been about creating spaces where people feel comfortable to connect, celebrate and create memories together.
“Durban July is one of South Africa’s most iconic cultural occasions because it brings together so many expressions of who we are, from fashion and music to food, creativity and community,” says Ifeoma Agu, Head of Culture, Influencer & Advocacy at Diageo South, West & Central Africa.
“Our partnership with Mkhize Rooftop has allowed us to celebrate those moments in an authentic way by bringing Gordon’s into a space that is already deeply rooted in culture and connection. As we host our final rooftop experience over Durban July weekend, we’re celebrating not only a successful partnership, but the people and communities who have made these experiences so memorable. Gordon’s has always believed that the best moments are shared, and there’s no better weekend to celebrate together than Durban July.”
Over the course of the partnership, Gordon’s has continued to demonstrate how its Ready-to-Drink portfolio naturally complements today’s evolving social occasions. Whether catching up over sunset rooftop sessions, hosting friends at home or celebrating milestone weekends like Durban July, Gordon’s has positioned itself as the drink of choice for consumers seeking flavour, convenience and meaningful experiences.
The collaboration has also reflected a broader shift in South African social culture, where consumers are increasingly choosing authentic neighbourhood destinations that celebrate local talent, local communities and genuine connection.
As the sun sets over KwaMashu on 4 July, Gordon’s and Mkhize Rooftop will toast to a partnership that has successfully brought together great music, great people and great taste, closing one chapter while celebrating one of South Africa’s biggest cultural weekends in true Gordon’s style.
Because while fashions may change and races may be won, the moments shared with friends are the ones that last long after Durban July is over.
Consumers can find all Gordon’s product packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will appear next, follow @Gordonsginsa on Instagram.
