Tjovitjo Called It. Chomee and Debonairs pizza Are Delivering Ahead of Bafana’s Must-Win South Korea Clash
23 JUNE 2026, JOHANNESBURG: South Africa holds its breath ahead of Thursday’s must-win clash against South Korea, and Chomee, the Soweto-born singer and Queen of Dance behind this year’s breakout soccer anthem Tjovitjo (Bafana Is Back), couldn’t have known how on the money those words would turn out to be.
Chomee is back. Bafana is back with a chance. And on Thursday, all of SA is in their corner.
Chomee, whose real name is Thulisile Madihlaba, has teamed up with Debonairs Pizza for a soccer-season campaign – two South African icons, united by bringing people together.
At the heart of the campaign is Debonairs Pizza’s new Cram Crown Crust™ Pizza, a first of its kind pizza innovation in Mzansi, a stuffed crown crust whose innovative shape was inspired by the huddle soccer teams form ahead of major games.
Tjovitjo is a tribute to South African soccer fan culture, and it’s quickly become a soundtrack for national pride and match-day energy, being played at watch parties and across social media.
Chomee’s recognisable vocals feature in Debonairs Pizza’s new TV commercial as part of the backing track. She headlined the Debonairs Pizza Huddle Fan Park at the Mall of Africa for the opening game, and will perform live at the Debonairs Pizza Huddle Park Fan Park at the Melrose Arch Watch Party for the quarter-final on 9 July. Watch this space for more watch party performances.
“There’s something special about the way soccer brings people together. I’m so excited to be part of the campaign and bring people together,” says Chomee. “It doesn’t matter where you’re from or who you support, when the game kicks off, everyone shares in the excitement. And right now, with everything on the line for Bafana, that feeling is everything.”
Soccer, just more social
The Cram Crown Crust™ Pizza is designed to be enjoyed bit by bit as a snack, or shared among family and friends. It features a golden-brown crust crammed with juicy cheese grillers (24 in every large pizza), available in Creamy Chicken or Pepperoni for just R179. It comes in a unique soccer-shaped pizza box, making it the ultimate match-day meal for watch parties without breaking the bank.
The Cram Crown Crust™ builds on Debonairs Pizza’s proud tradition of menu innovation – a brand well-known for game-changing creations like the Triple-Decker® (a three-layered pizza) and the Crammed-Crust® which stuffs the crust with cheese and meat. The new Cram Crown Crust™ is the latest in that lineage.
Heart and innovation
“At Debonairs Pizza, innovation has always been at the heart of what we do,” says Jacques Cronje, Marketing Executive at Debonairs Pizza.
“As a proudly South African brand, we wanted to partner with someone who reflects the passion, energy, and sense of togetherness that define both soccer and our latest campaign. Chomee’s infectious energy and broad appeal made her an ideal choice to help bring the campaign to life. Together, we’re sharing great moments, supporting our national team, and enjoying our innovative, great-value pizza because #ItsATeamSport.”
