GORDON’S READY-TO-DRINK BRINGS REFRESHING CONNECTIONS TO ZONKE IN THE PARK
Johannesburg came alive on Sunday as music lovers gathered at Modderfontein for an unforgettable afternoon of music, connection and good energy at Zonke In The Park, with Gordon’s Ready-to-Drink adding a refreshing touch to the experience.
Known for her powerful vocals, timeless catalogue and ability to connect with audiences across generations, Zonke delivered a truly legendary performance, taking the crowd on a musical journey filled with soulful favourites, sing-alongs and unforgettable moments.
From the first note to the final song, the energy across the park was electric, with fans singing along, dancing with friends and soaking up the atmosphere. It was the kind of shared experience where music, friendship and culture came together naturally — creating the perfect setting for Gordon’s Ready-to-Drink.
The partnership brought the brand into the heart of the experience, connecting with consumers through moments that felt authentic, social and effortless. Guests could enjoy the refreshing Gordon’s Ready-to-Drink portfolio, including Gordon’s Pink & Tonic, Gordon’s Gin & Tonic and Gordon’s & BOS G&Tea, while enjoying one of South Africa’s most celebrated performers live.
“At Gordon’s, we’re passionate about creating opportunities for consumers to connect through the moments that matter to them,” says Ifeoma Agu, Head of Culture, Influencer & Advocacy at Diageo South, West & Central Africa. “Zonke In The Park was a perfect expression of that. It brought together incredible music, friendship and culture in a way that felt genuine, and Gordon’s Ready-to-Drink was proud to be part of those moments.”
With a career spanning decades, Zonke has cemented her status as one of South Africa’s most respected and influential musical voices. Her ability to tell stories through music and create an intimate connection with thousands of fans made her performance at In The Park a standout moment on Johannesburg’s social calendar.
For Gordon’s, the partnership further reinforces its commitment to showing up in spaces where consumers are creating memories, enjoying music and connecting with the people around them.
From singing along to a legendary performance to catching up with friends on the lawns, Zonke In The Park demonstrated exactly what happens when great music meets great company — with Gordon’s Ready-to-Drink bringing the refreshment.
The Gordon’s Ready-to-Drink range, including Gordon’s Pink & Tonic, Gordon’s Gin & Tonic, and Gordon’s & BOS G&Tea in Lemon with Mint and Peach with Rosemary, is available nationally at leading retailers and lifestyle venues across South Africa.
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