From One Big Week To The Real World: Kgomotso Masebuko Lands Dentsu Influence Internship And Foneyam Partnership
Dentsu School of Influence winner, in partnership with CSA, turns standout performance into two career-defining opportunities, demonstrating how South Africa’s creator economy is creating genuine pathways into employment.
Winning One Big Week was only the beginning for Johannesburg creator Kgomotso Masebuko.
Following a standout performance at the Dentsu School of Influence in partnership with CSA, Masebuko has secured two significant career opportunities: an internship with Dentsu Influence powered by CSA, and an ongoing content partnership with FoneYam.
Awarded the FoneYam Content Creator Excellence Award, Masebuko impressed judges with her authentic storytelling, strategic thinking and ability to connect culture with commercial relevance.
More importantly, her journey demonstrates what the Dentsu School of Influence in partnership with CSA was designed to achieve: turning creative potential into real career opportunities.
At Dentsu Influence powered by CSA, Masebuko will work alongside strategists and creators, gaining hands-on experience inside one of South Africa’s leading influence agencies. At the same time, she will collaborate with FoneYam as a long-term brand storyteller, developing content that reflects the brand’s commitment to empowering young South Africans through accessible technology.
“My family didn’t fully understand what building a career in the creator economy meant at first! But once they saw the vision, everything changed,” says Kgomotso Masebuko. “One Big Week taught me that standing out comes from being unapologetically authentic. Joining Dentsu Influence powered by CSA while working with FoneYam isn’t just an incredible opportunity – it’s proof that content creation can become a meaningful and sustainable career.”
