Her Voice, Her Game: Dove & FIFA spotlight the next generation with Girl Talk

 Dove and FIFA are teaming up to champion the next generation of female sports commentators. Introducing Girl Talk: a movement designed to amplify young women’s voices, break down barriers, and show what’s possible when girls are seen, heard, and celebrated.

Today, the world of sports is still dominated by male voices, on the field and behind the mic. Girl Talk is changing that. As the official partner of the FIFA World Cup 2026, Dove is handing the mic to girls across South Africa, inviting them to share their passion, energy, and love for the game on the biggest stage of all.

This initiative is more than a competition: it’s a call to community, body confidence, and connection. Together with Hope Mbhele, a leading voice in sports, Dove is searching for girls who are ready to use their voices, tell their stories, and inspire others. From daughters and sisters to coaches and mentors, Girl Talk is about building a sisterhood that keeps women and girls in sport.

“Body shaming can take girls away from sports. Joy keeps them playing.

Body shaming drives girls out of sports — but joy, confidence, and community can keep them in the game. Research shows that nearly half of girls quit sports by the age of 14 due to body criticism and low self-esteem. Together, however, girls can rise above negativity, reclaim their confidence, and continue embracing the joy that sport brings. Through its partnership with FIFA and the excitement surrounding the FIFA World Cup 2026™, Dove is championing a movement that celebrates girls, their voices, and their love for the game.

“At Dove, we believe every girl deserves to be seen, heard, and celebrated,” said Pavla Sessions, Dove’s Marketing Manager. “Girl Talk is more than a competition, it’s a movement to amplify girls’ voices and inspire confidence on and off the field. By partnering with FIFA, we’re opening the doors for girls to share their passion for football on the world’s biggest stage. Let’s keep her present in the joy of life, so low self-esteem doesn’t take away from the positives. We’re not just searching for talent, we’re building a community where every girl’s voice matters.””

 Are you a dream chaser? Do you have something to say about the game you love? We want to see the world of football through your eyes! Unfiltered, unapologetic, and uniquely yours because #TheGameIsYours.

At its heart, Girl Talk is a celebration of possibility. It’s a platform for girls to shine, connect, and show the world just how much they love the game.

Dove is searching for the next female voice in sports. Girls aged 14-17 can win a once-in-a-lifetime broadcast opportunity, mentorship from a world-class female commentator, and an exclusive Dove pack for their family. Here’s how to join:

Prizes are non-transferable and cannot be exchanged for cash.

Girl! This is your moment. Step up, speak out, and show South Africa what you’re made of. The world is listening.