adidas Originals and Pharrell Williams Unveil the next VIRGINIA iteration: VIRGINIA Vario FLAT EARTHER
adidas Originals and Pharrell Williams introduce the next chapter of the VIRGINIA universe with the launch of the VIRGINIA Vario FLAT EARTHER, a new iteration that continues Pharrell’s practice of reimagining the adidas archive through his design codes of shape, color and material.
Resurfaced from the depths of the adidas archive, the VIRGINIA Vario FLAT EARTHER takes the adidas Yoga Vario, a FW 2004 silhouette born from the discipline of yoga and the philosophy of mindful movement and reimagines it entirely through Pharrell’s lens into a purely lifestyle pair. The name stemming from Pharrell’s desire to have the shoe focus on groundedness and balance, while encouraging a play with perspective.
“VIRGINIA is where it began. It started with the Jellyfish, it let you float. Now comes the VIRGINIA Vario FLAT EARTHER, the next chapter of VIRGINIA. Low profile and fitted, it’s designed to keep you grounded. Stay close to the earth. Move with intention.” Pharrell Williams
The introspective origins of the model remain, but the lifestyle execution pivots through Pharrell’s lens. The VIRGINIA Vario FLAT EARTHER arrives in two iterations, white full grain leather with green stripes and white full grain leather with black stripes, each offering a minimalist foot wrap built for excellent flexibility and breathability. The full grain leather upper delivers comfort and a supple, soft feel, while leather lining provides superior comfort throughout. An EVA insole and direct injected outsole complete the construction, optimizing fit for a lifestyle look.
