Inside DBN Gogo’s 24-Hour Set: A Story of Dedication to Craft, in Partnership with Don Julio
In a bold celebration of artistry, endurance, and precision, Don Julio looks forward to celebrate with trailblazing DJ and cultural force DBN Gogo this weekend for her highly anticipated 24-hour set taking place at Truth Nightclub.
At the heart of this collaboration lies a shared philosophy of Dedication to Craft. For Don Julio, this ethos is rooted in the meticulous, time-honoured process established by Don Julio González; where patience, precision, and passion come together to create tequila of uncompromising quality. For DBN Gogo, dedication is expressed through her intentional approach to music, her commitment to shaping the sound of a generation, and her discipline in continuously refining her craft.
Cebisa Luzipho, In-Culture Manager for Don Julio at Diageo Southern, West and Central Africa, explains that this partnership is rooted in a deeper cultural alignment one that recognises true mastery as something built over time through consistency, sacrifice, and an unwavering commitment to excellence.
We caught up with Gogo for a quick Q&A just ahead of her 24-hour set—here’s what she had to say.
Q: DBN Gogo’s 24-hour set is already being described as a cultural milestone. Why is this moment so significant?
For me, this is about bringing back the culture of long-form DJ sets in South Africa. There was a time when DJs could really take their time, build a story, and move people through different emotions without being rushed.
Right now, everything is fast, the short sets, quick transitions, instant moments. My aim is to slow it down again and remind people what it means to really experience a set.
This set will allow me to go deeper into the music, and to connect with the crowd in a more intentional way. It’s not just a performance, it’s a journey that represent how far the sound, the culture, and the people have come.
The significance is in reintroducing that culture and showing that there’s still space for it and that people are ready for it.
Q: What made Don Julio the right partner for this moment?
It had to be a partner that understands intention and legacy. Don Julio is not about rushing the process, it’s about patience, precision, and doing things properly.
That aligns with how I approach my craft. Nothing about this moment is random. Every detail is considered, and that’s why the partnership makes sense.
The brand has been a true custodian of my journey, and this is just one of many projects I see us collaborating on.
Q: How does the concept of “Dedication to Craft” come to life through this partnership?
Dedication to craft is about consistency when no one is watching. It’s about the hours, the discipline, and the sacrifices behind the scenes.
With this partnership, it shows in the intention behind everything, from the music selection, to the flow of the set, to the overall experience. It’s not just about showing up, it’s about delivering something meaningful and lasting.
Q: How will Don Julio enhance the experience on the night?
They’re bringing a level of premium experience that complements the moment in our VIP lounge. It’s not just about the music, it’s about how people feel when they’re there.
From the environment to the energy, it’s curated in a way that allows people to fully immerse themselves. It adds another layer to the experience without taking away from the authenticity of the event.
Q: What can audiences ultimately expect from this experience?
They can expect something real. Something intentional. It’s going to be a journey with different moods, different energies, different moments across the 24 hours. Whether you’re there for one hour or the full experience, you’ll feel it.
It’s about connection, it’s about music, and it’s about being part of something that doesn’t happen every day.
