BYD raises the bar with the launch of the All-New ATTO 8 in South Africa
In a move that signals its growing ambition in the local market, BYD, the world’s leading manufacturer of new energy vehicles, has unveiled the all-new ATTO 8 in South Africa. The introduction of this large seven-seat plug-in hybrid SUV reflects the brand’s continued investment in vehicles that respond to shifting consumer expectations around space, efficiency and intelligent performance.
Purposefully designed for both urban life and long-distance travel, the ATTO 8 arrives in two distinct editions: The Premium (DM-i) and the Performance (DM-p). Each variant reflects a careful balance between efficiency and power, giving consumers the flexibility to choose a driving experience that suits their lifestyle. It is measuring over five metres in length with a generous 2,950mm wheelbase. The vehicle offers a spacious, thoughtfully designed interior that prioritises both comfort and versatility for families on the move.
At the heart of the ATTO 8 is BYD’s fifth-generation DM Super Hybrid Technology, a system that seamlessly blends electric efficiency with fuel-powered reliability. The Premium edition delivers an impressive-combined range of up to 728km, offering peace of mind on longer journeys, while the Performance edition introduces a more spirited drive, with a powerful 359kW output and advanced body control that adapts effortlessly to varying road conditions. This dual offering positions the ATTO 8 as both a practical everyday vehicle and a high-performance SUV.
Building on this foundation, the ATTO 8 introduces a more advanced layer of engineering across both plug-in hybrid and fully electric configurations. The DM-p plug-in hybrid pairs a 1.5L turbocharged engine with dual electric motors to deliver up to 400kW (536hp), accelerating from 0–100 km/h in just 4.3 seconds. In its fully electric form, the dual-motor system pushes performance even further, reaching outputs of up to 810kW (1086hp) and achieving 0–100 km/h in 3.9 seconds. Complementing this performance is a robust battery offering, including a 35.6 kWh LFP battery delivering over 150km of pure electric range and more than 1,000km combined, while the BEV variant features an approximately 100 kWh battery capable of exceeding 600km on a single charge.
The ATTO 8 also reflects BYD’s forward-thinking approach to charging and intelligent mobility. Built on an advanced 1,000-volt “Super E” platform, the vehicle enables ultra-fast charging capabilities, adding over 400km of range in as little as five minutes in BEV configuration. Inside, the seven-seat layout is complemented by a 15.6-inch infotainment display, a 21-speaker high-fidelity audio system and Level 2+ DiPilot 300 driver-assistance technology, supported by laser-based sensing. Premium finishes such as leather upholstery, bamboo-wood trim, 21-inch wheels and a full 360-degree camera system further elevate both comfort and confidence behind the wheel.
Steve Chang, Managing Director of BYD Auto South Africa, said, “The launch of the ATTO 8 represents our commitment to delivering vehicles that truly meet the needs of South African drivers. It combines innovation, space and performance in a way that feels both premium and accessible, whether you are navigating the city or travelling with family over long distances.”
Above performance, the ATTO 8 has been crafted to enhance every moment inside the vehicle. Its expansive cabin transforms easily to accommodate passengers, cargo or even leisure, with foldable seating that opens up significant space for lifestyle flexibility. Premium finishes, intelligent features and a carefully considered in-car experience create an environment that feels less like a vehicle and more like a mobile living space.
Technology also plays a central role in defining the ATTO 8 experience. From its immersive sound system to its intelligent interface and connectivity features, the vehicle is designed to anticipate and respond to the needs of its occupants. The result is a drive that feels intuitive, seamless and quietly sophisticated.
Chang added, “As a seven-seater plug-in hybrid SUV, the ATTO 8 sets a new benchmark in its category. It delivers a driving experience that is not only powerful and efficient, but also comfortable, intelligent and reassuring in every scenario.”
The BYD ATTO 8 is now available in South Africa at a starting price of R1,059,900 for the Premium edition, while the Performance edition is priced at R1,259,900, offering consumers a compelling new option in the growing new energy vehicle market.
