Driving Opportunity: How Brokers Can Help Clients Leverage Flexible Work
IWG’s global network of professional workspaces provides the solution: flexible offices that meet the needs of modern businesses, wherever they operate. Flexible and hybrid working isn’t just a perk; it’s a strategic advantage. IWG’s Give to Gain research highlights how hybrid policies empower women in the workforce while improving business performance. This insight presents brokers with an opportunity to guide clients toward future-ready workspace strategies that drive growth, engagement, and retention.
Flexible Workspaces Supporting Clients and Talent
IWG’s study of over 2,000 women shows the impact of hybrid working on career and retention:
- 77% would be unlikely to take a role without hybrid options
- 66% say flexibility has positively impacted their career progression
- 73% are more likely to stay with employers offering access to local workspaces
For brokers, these figures underscore the growing client demand for flexible workplaces that combine productivity, connectivity, and accessibility. Advising clients to incorporate hybrid work options isn’t just responsive; it’s strategic.
Helping Clients Navigate Hybrid Workplace Solutions
IWG offers brokers a suite of tools and advantages to support clients:
- Tailored solutions for businesses of all sizes and sectors
- Easy-to-track commissions via the IWG app
- Streamlined referrals with a dedicated support team for quick multi-location solutions
- World-class brands and locations to meet any client need
By connecting these offerings with insights from workforce trends, brokers can help clients transform office environments into flexible, high-performing workplaces that support distributed teams and attract talent.
Flexible Work as a Business Strategy
Hybrid workspaces allow employees to combine focused work, collaboration, and access to professional environments closer to home. This setup boosts productivity, engagement, and retention, while also supporting leadership visibility and mentorship.
For brokers, positioning clients to take advantage of these trends strengthens their role as trusted advisors and strategic partners.
Creating the Conditions for Long-Term Success
Flexible workplaces do more than meet immediate operational needs. They:
- Strengthen talent attraction and retention
- Support diverse leadership pipelines
- Improve productivity and engagement
- Enable sustainable, scalable growth
When clients provide flexibility, they gain stronger performance in return—proving that hybrid work is not just a response to trends, but a tool for future-ready business success.
Partnering with IWG for Broker Success
With over 5,000 locations in 130 countries, IWG provides brokers with access to professional, adaptable workspaces that meet evolving client needs.
Our global network, combined with tailored support and easy-to-use tools, enables brokers to advise clients confidently and strategically, turning insights into tangible business outcomes.
Discover how partnering with IWG can help your clients transform office assets into flexible workplaces designed for the future of work.
About International Workplace Group PLC
International Workplace Group (IWG) is the world’s leading platform for work enabling companies of all sizes to work more productively and profitably. We create personal, financial, and strategic value for the most exciting companies and well-known organisations on the planet, as well as individuals and the next generation of industry leaders. All of them harness the power of IWG’s platform to increase their productivity, efficiency, agility, and market proximity.
International Workplace Group’s unrivalled network coverage includes more than 4,000 locations across 120 countries and 83% of Fortune 500 companies are amongst our growing customer base.
Our brands including Regus, Spaces, HQ and Signature serve millions of people, providing professional, inspiring and collaborative workspaces and all our digital services are available via the IWG app.
For more information
Visit www.iwgplc.com and for more information on partnering with International Workplace Group, see: https://www.iwgplc.com/develop-a-location
